Merchandising and my art / photography

So far in the first two years I have sold original artwork in a number of formats from small easel style canvases, to pieces of work in a mount with backboard and cellophane wrapper to framed pieces. I have also sold wooden boxes had decorated in original art. Greetings cards and giclee prints printed for me by Art2card. Also original greetings cards and hand coloured versions of my pen and ink cards.

Apart from my first Purbeck Art Weeks in 2017 when I ordered a sample pack of merchandise and sold the fridge magnet, and key ring I have looked at but avoided introducing art based merchandise as the up-front costs present potentially a large financial outlay.

This week I have been reading about companies that “Print on Demand” from single items or more, I decided that as there is no upfront cost this would be a way to see if there is a market for AndyKnillArt merchandise. I have gone with “Red Bubble” and posted some artwork and photography, I will be adding more pieces to my portfolio. The system works by each product having a cost price, as the artist I then set the % markup for the public price and this is where I earn some income.

So I will be trying this method, plus Etsy and promoting sales in Facebook, Instagram and this blog /website too for 2019 at least and seeing what sales we can generate. Advice from others who have gone down this route before me your pointers would be gratefully received.

AndyKnillArt News from PAW Day 15

Saturday 10th June

The penultimate day. A dry start and calm when I visited Swanage early on,  back in Kingston the breeze became stronger and the sun went in. Twice today the gusts were enough to blow my silk flag from its pole, luckily it didn’t go far. A mixture of walkers and art visitors today, lots of great chats and I thank. My visitors for those throughout the two weeks.

Today purchases were cards and two of my sample promotional items – a key ring then later a fridge magnet. I had 18 visitors and 2 dogs, I sketched, designed a new logo for the Swanage Depression Support group that I attend and also played my cello for the first time in several years – it was mainly still in tune.

So an evening spent at the Swanage Fish Festival and tomorrow marks the end of my first PAW. I wil be doing 2018 from the same studio and will have a wider range of work and yptopics by then too. So I look forward to welcoming as many visitors as possible tomorrow. At 19 or more I could reach 250 visitors, a nominal revised target. At 34 dog visitors so far, I would love to greet more tomorrow.

AndyKnillArt News from PAW 2017 Day 14

Friday 9th June

Nicer weather, still a bit blustery. Today I would like to thank my visitor from Poole and I wish you well with your craft plans and yes that’s it, one visitor. I drew some new original cards and did further work on editing and identifying possible pictures for clients looking for a photo canvas image. This afternoon I also got to visit the Burngate centre briefly and win a small soup pot in their tombola. I then went on to Angelika Seik who calmly says about 30 years work which just confirms that I am at the very start of my journey. I also sign up for another Saturday June event with the Summer Festival on June 24th at The Swanage School.

I also did a sketch outside and this evening cut the main lawn area where I am now watching two hares, one at each end nibble on the remaining longer stalks of grass.

I also received feedback that original cards sent to a customer’s friends jphad been well received. I also received an Artist sample pack of merchandising, I have asked followers on Facebook to feedback and will be ordering a test set of merchandise to have at summer events to gauge their success.

Two days to go, I would like lots of visitors but I am conscious how many events are on locally this weekend as well.