AndyKnillArt, as regular readers will know started as a going concern in late January 2017. Before then I had drawn pieces but never actually tried to sell any of my art. When my Open Studio is available to the public in Purbeck Art Weeks for 16 days visitors can see the snow range of my portfolio. Often the comment is made that I have been prolific in the work produced.
One of the items friends said I should consider from the start of seeking sales was to produce greeting cards. I chose early on to go with a product that was professional quality and in appearance and selected to use he services of Art2Card in Upwey, Dorset who were recommended by several other PAW artists.
As I reduce original prices of art I ask myself if the piece might have a wider appeal than a one off piece for sale. If I think this is the case I will consider whether to have giclée prints made (again a long term quality product) and cards printed. The minimum order I can have is 36 cards and when I started this was often the size of orders or updates. Now in my third year I find myself ordering stock in 50s, 100 or even 200 of particular designs that sell well. This identifying of patterns does take time to establish especially if like me you only sell your cards personally and maybe one outlet likeI do how with thePurbeck Artisan Yard in Wareham.
The list below is the range of cards I have now developed – most remain on sale and some have been very successful very quickly.
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