Since Friday February 12 I have changed approach with my Instagram / Facebook accounts linked to the shop. One aspect I am always conscious of, having a large portfolio of work, is how do I get people to see a range of my work without actually visiting the shop.
All items that are on sale online – printed postcards, greeting cards and giclée prints are also available to view on https://www.andyknillart.shop and there each design has a bit of background information about it.
If people only see the social media the shop, which exists to exhibit and sell my work, is the obvious account to share the,portfolio of work that I already have. When it comes to original art I will think carefully how often I repeat posts allowing for sales. The printed item posts could actually be copied directly and run in a cycle.
Throughout lockdown I was changing my display once a week for the first five weeks as there are people going by the shop, not a lot I admit but customers at Swanage Bay Fish – the fishmongers and Java the cafe opposite offering takeaway drinks and food are open. This slowed but I am trying to still change the display regularly to showcase a wider range of my work.
Tomorrow February 22 there will be some idea from the government how long it maybe u til the shop maybe allowed to reopen, so until then I intend to keep marketing my art and perhaps draw in some new customers / clients for commission work.
Over the last week I have done 7 posts about the greeting cards and shared 45 designs that people can buy. I covered printed postcards first, then original postcards showing the range available currently, one has sold from this already.
Next I am going to move onto items drawn on other materials with wooden boxes my first focus and then the hats. Then it will be back to the giclee prints before moving onto original pieces linked to cards / prints and original et that is a one off.
Feedback on this approach is very Welcome and if the presentation gives enough clarity for people who haven’t visited the shop.<div class='sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-post-wrapper-123416164-4791-60cd987f30b57' data-src='https://widgets.wp.com/likes/#blog_id=123416164&post_id=4791&origin=andyknillart.com&obj_id=123416164-4791-60cd987f30b57' data-name='like-post-frame-123416164-4791-60cd987f30b57'><h3 class="sd-title">Like this:</h3><div class='likes-widget-placeholder post-likes-widget-placeholder' style='height: 55px;'><span class='button'><span>Like</span></span> <span class="loading">Loading...</span></div><span class='sd-text-color'></span><a class='sd-link-color'></a></div>