When I was a teacher I was always keen to point out to my pupils that I didn’t know all the answers and that I would always be learning. I would attend education events about teaching approaches or geography conferences where I would often add skills and update my own learning.
In the interview that I did with Laure Jeremie on Monday from Unitoshine we talked about how I set up my business – AndyKnillArt. Now I came from a teaching background, I brought skills across with me including my use of IT for administration, I talked to pupils, parents, other adult audiences and this helps me in presenting myself and what my business stands for to others.
However of course, I didn’t sell things, I wasn’t an artist I have had to learn so many new skills and topics. So today I did some homework. I am very conscious that I need to market / publicise / advertise my business more effectively to build my range of customers. I have run a business now for just shy of four years. The money coming in has increased each year, the costs have varied as I have taken on new challenges like the rent on half a shop which as never planned for previously. I know from customer response that my reputation has developed, there is more awareness of myself and my work. Being in the area and being seen and producing continuing series of products develops with time and patience is being rewarded.
So if you see some differences in my marketing style this year, see what you think, let me know. If you don’t like something tell me that too because all feedback is welcomed.
Obviously life in lockdown is different, life is harder for many with job losses and health with covid as a threat. I hope that art can help divert attention at times but for many who may have bought items previously this is not a priority at this moment. I know that and I will still be here once we come out of this period and I hope that following 2020 and more clients asking me to produce commissioned work for them can continue into 2021. My work is deliberately offered at a variety of price points to make it accessible to hopefully more people.
Thanks for reading
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