Chapter 7 prep continues…
So today my new business cards arrived 4 days early, this time the careful proof checking meant no typos unlike last time. Tomorrow I will start to sort out ready for recycling marketing materials for The Courtyard Studio which will be out of date in 26 days time.
This afternoon I have designed and ordered some posters to put up pre opening day and also flyer / leaflets to use that cover opening day but continue to be valid after that date and will just indicate when shop / studio opened, These are due next week so I will then start to get new materials out in:
a) The Courtyard Studio
b) Swanage Information Centre
c) front window of 21 Commercial Road if allowed too.
The two social media accounts have between 90 to 100 likes / followers already and several friends locally and online have asked about he new premises. My focus is on the new shop not reasons for moving from current unit, his is a positive decision for me going forwards and I intend to keep the focus on the positives.
Signage is the next topic I shall turn to, I have two ideas in mind which will require further investigation this week. Both are intended to be seen before approaching the shop and will be perpendicular to the shop window so they can be seen from people entering a DJ approaching Josh’s gallery, Chococo or the Purbeck Gazette’s offices. At least one of them will also be a large clue to anyone entering from the Key nags Road East passage past Ruby Tuesday’s.
